Questionaire Interview

This is video of me interviewing a 16 year old (in my target audience age range) about what they'd want to see in a music magazine using my questionnaire.

 

Magazine Questionaire

This is the questionnaire that design to find out information about my target audience and what features will appeal to them. The results will help me design a magazine which will appeal my target audience.

Indie Rock/Indie Pop Music Questionnaire

Q1 - What gender are you?    

Male     Female

Q2 - How old are you?    

<10     10-20     21-30     31-40     41-50     >50

Q3i - Do you listen to either indie rock or indie pop?    

Indie Rock     Indie Pop     Both     Neither

Q3ii - If so, who’s your favourite musician or band?

 

Q4i - Do you read music magazines?

Yes     No

Q4ii - If yes, what’s your favourite music magazine?

 

Q5 - How much money would you spend on a music magazine?

<£1     £1-1.99     £2-2.99     £3-3.99     £4-5     >£5

Q6i - Would a music magazine which focuses on both indie rock and indie pop appeal to you?

Yes     No

Q6ii - If yes, why?

 

Q6iii - If no, why?

 

Q7 - What type of music artists would appeal to you if they were featured in the magazine?

Established Artists     Upcoming Artists     Mixture of Both

Q8 - What mode of address would appeal to you most in the way the magazine is written?

Formally and Intellectually Written     Informally Written with a Chatty Tone

Q9 - Would a magazine with a British theme appeal to you?

Yes     No

Q10 - Do you prefer more imagery or text in a magazine?

Imagery     Text     Equal Amounts of Both

 

Thank you for your participation in this questionnaire.

Research Into Use of Colour

Research into Use of Colour in Existing Indie Pop and Indie Rock Magazines.

Most magazines in the indie rock and indie pop genres predominantly use the colours black and white, I believe they use these ‘neutral colours’ because they don’t clash with any other colours therefore making the text easily readable. A lot of the pictures of the protagonists are also in black and white, this creates a sense of enigma around them due to the colours having connotations of being mysterious, this make the target audience want to find out more about the protagonist therefore attracting attention (A.I.D.A.A. theory) towards the magazine.

I have also noticed the use of primary colours which are nearly opposites on the colour wheel such blue and yellow, this creates contrast (but not too much that it that it’s off putting) between the colours making text stand out whilst also grabbing the eye of the consumer.

I have also noticed links between nationalities and colour schemes (e.g. red, white and blue and the UK). This will create a sense of belonging (Maslow’s theory) between the target audience and the protagonists due to some of the target audience being from certain locations therefore being able to relate to the protagonist from the same area.

Magazine Genre Choice

Music Magazine Genre Choice

I have chosen my magazine’s genre to be both indie pop and indie/alternative rock due to many reasons;

·       The magazine covers, contents pages and double page spreads of both genres I used in my research being fairly similar.

·       Both styles of music being categorized as the “Indie” segments of their genres.

·       Both styles of music attracting different audiences therefore attracting more potential buyers of my magazine.

·       Both styles of music having many similarities concerning their styles of music.

·       Both of the genres’ elite persons/protagonists having a similar style in clothing.

·       Some of the target audience will listen to both genres.

·       Using both genres is my magazine’s USP, no other magazines I have seen have the same USP therefore making my product unique.

·       I am interested in and listen to both genres, therefore I believe it would be the ideal for me to make a magazine based on these genres due to me being part of the potential target audience.

Music Magazine Double Page Spread Analysis

This is a slideshare I created for my research and analysis of music magazines double page spreads.
http://www.slideshare.net/NiallWinkleyASMedia/music-magzine-double-page-spread-analysis

Music Magazine Contents Page Analysis

This is a link to my slideshare I created for my analysis and research of music magazines contents pages.
http://www.slideshare.net/NiallWinkleyASMedia/music-magazine-contents-page-analysis-55333571

Music Magazine Front Cover Analysis

This is a link to my slideshare I have created for my analysis of music magazine front covers. have found through my research that both indie pop and alternative/indie rock have fairly similar aspects when concerning their front covers, therefore I will either choose my magazine genre to be indie rock and alternative/indie rock or hip hop.
http://www.slideshare.net/NiallWinkleyASMedia/music-magazine-front-covers-analysis

Welcome to my AS Media Coursework blog

Hello my name is Niall Winkley and welcome to my AS media coursework blog. My task is to research existing music magazines and to design my own music magazine. I will be showing the process of my research and creation of my magazine throughout this blog.