Research into Existing Indie Rock
Artist (Jake Bugg).
Jake Bugg is an English Indie Rock singer/songwriter who
displays himself as a casual and laidback character, this makes him seem cool and
mysterious (creates enigma).
He was born in Clifton, Nottingham and grew up on a council
estate with parents who separated when he was younger. This means a section of
the target audience may be able to relate to the problems he had to face in his
youth, such as growing up in a poor area and having to deal with the issues
caused with having separated parents.
Jake Bugg is 21 years old but his singing style is compared
to that of Bob Dylan, whose music was famous in the 1960’s. This means his
music will create interest with younger people around the same age as him and
older generations who listened to Bob Dylan’s music, this shows he has a large
target audience which varies in age.
Jake Bugg is displayed with a guitar most of the time, so
much that the guitar has become part of his image and is recognisable by his
target audience.
Jake Bugg has been described to look “impossibly young and
rather angelic” but his disdainful scowl gives him a sense of being tough/hard
as well as looking rather sweet/innocent.
He is pictured wearing brands such as Lacoste, Fred Perry and
Diesel, these are all fairly well known branded clothes that the target
audience may wear. Although these are fairly high end brands they are
affordable for a large majority of the target audience and are not so expensive
that it makes him seem obnoxious and puts his audience off of listening to him.
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