Research into Existing Indie/Alternative Rock and Indie Pop Artists (Bastille)

 

Research into Existing Indie/Alternative Rock and Indie Pop Artists (Bastille)

 

 

Bastille are an English indie pop band which consists of 4 members, Dan Smith, Chris 'Woody' Wood, William Farquarson and Kyle Simmons. All of the 4 members are British and the band formed in 2010.

The band is stylised as BΔSTILLE and the “Δ” creates an identity/image for the band, this symbol is used in the bands logo and commonly used in their merchandise and advertising. This symbol is easily recognisable by their target audience and helps create a sense of belonging with them (Maslow’s theory) due to the target audience creating the symbol in a hand gesture when at concerts etc.

All of the 4 members wear casual/quirky clothing which their target audience (10-30 year olds) stereotypically may also wear. Their quirky but yet simplistic clothing style is not intimidating and is welcoming for the target audience, therefore the target audience will be at ease whilst interacting with their work.

Dan Smith (Lead Singer) is the most recognisable member of Bastille and therefore stands central in most images in order to attract attention (A.I.D.A.A. theory) towards the band. He is known as the “Ladies man” of the group and therefore may attract female attention towards the magazine.

Chris "Woody" Wood (Drummer) displays himself as a “geeky/nerdy” character, this is shown through his choice of stereotypically “nerdy/geeky” clothing (t-shirts referring to movies etc.) and his closed up/shy body language. A proportion of the target audience will be able to relate to him due to them possible being classed as “nerdy” or “geeky” and them wearing similar clothing. He is usually seen towards the back of the band in images, this is due to him not being very recognisable and it helping create a shy sense around him.

Kyle Simmons (Keyboards) displays himself as an individual who doesn’t particularly follow trends, this is shown through his bold style of clothing and unique facial hair. A large proportion of the target audience will be able to relate to him due to Bastille’s music being classed as the individual/indie pop genre and therefore it is likely they would want to be seen as individuals.

Will Farquarson (Guitar) portrays himself as the most “normal” member of the band. He doesn’t attract a lot of attention towards the band but he is arguable the member who the most people in their target audience can relate to, this is due to his clothing and poses being seen as “normal”.